Sunday, December 30, 2007

New York Times Article



36 Hours in Sarasota, Fla.
By PAUL SCHNEIDER
link to original article

SET on a sparkling bay, behind a necklace of sandy barrier islands, the resort town of Sarasota was pioneered in the Roaring Twenties by the immensely wealthy John and Mable Ringling of circus fame. The couple didn’t come to get away from the clowns and freaks; they brought the entire circus with them to pass the winter in warmth and style. To this day, this scrubbed, suntanned and artsy little town offers just enough of a city vibe to sustain great food and a little night life. Plus, the circus still comes down in the winter.

Friday 5 p.m.
1) FLASHING COCKTAIL
Get sand between your toes before the sky goes dark, and head to Lido Key beach, a relaxing stretch of white sand across the bay from downtown Sarasota. Park near the Ritz Carlton Beach Club (1234 Benjamin Franklin Drive) and make a beeline for the Lido Key Tiki Bar (941-309-2581). Leave your shoes in the car but don’t forget to bring cash, so you can order the signature Green Flash Cocktail, a rum, pineapple and Midori concoction served with flashing ice cubes. A resident bongo player is there to provide a live soundtrack for the spectacular sunsets.

8 p.m.
2) CEVICHE CHOICES
Darwin Santa Maria, the chef and owner of the Selva Grill (1345 Main Street, 941-362-4427; http://www.selvagrill.com/), is originally from Peru, and the flavors of his country of mountains and coasts infuse almost everything on the menu. And everything on the menu is worth trying, as Selva serves quite possibly the best food in town. The ceviches de la casa alone offer 10 choices ($11 to $17), not including the daily specials. It’s a tough decision, but the Selva ceviche, made with corvina, cusco corn and roasted camote (sweet potato), tastes like the first day of summer. It’s served up in a lively space, with a crowded bar and friendly patrons who wave to one another as they come and go.

10 p.m.
3) RHYTHM AND BALLS
Sarasota’s night life is a mixed bag, so for surefire action, head to the Gator Club (1490 Main Street, 941-366-5969; http://www.thegatorclub.com/), a popular dance club with red brick, polished brass and R & B tunes. Not a dancing fool? Head upstairs to the billiards bar, where they serve 125 different single-malt Scotches. Don’t try them all. For other options, pick up a copy of Creative Loafing (http://www.sarasota.creativeloafing.com/), a free arts and entertainment weekly.

Saturday 8:30 a.m.
4) POLISH THAT BACKHAND
Your morning tennis is about to begin. Though the Colony Beach and Tennis Resort (1620 Gulf of Mexico Drive, 941-383-6464; http://www.colonybeachresort.com/) is a little frayed, it frequently ends up on the lists of top tennis resorts for its first-class instruction. Most patrons sign up for multiday packages, but the pros are happy to accommodate shorter lessons (dial extension 2312 to reserve). The adult clinics start at $50 for a 90-minutes lesson and private lessons start at $80 per hour. And if your traveling partner doesn’t need as much help with follow through, the glorious white sands of Longboat Key beach is a ball toss away.

1 p.m.
5) HEALTHY TO GO
The thing about Floridian sprawl is that the best eats are sometimes in the most unassuming places. Such is the case with Simon’s Coffee House (5900 South Tamiami Trail, 941-926-7151; http://www.simonstogo.com/), which serves one of the best lunches in town in a nondescript shopping plaza. Nothing fancy, just whole grain breads, meaty panini, fruity smoothies and creative sandwiches like roasted butternut squash, with soup, ($9.50) that taste too good to be vegan. It’s a local favorite.

2 p.m.
6) VIVA LA SIESTA
Sarasota Bay has plenty of sandy beaches on the gently lapping Gulf of Mexico. But Siesta Public Beach, on Siesta Key, is widely considered by locals to be the fairest of them all, with talcum-powder-soft sands that never get too hot to the touch. And it draws a mixed crowd — the young and ancient, locals and tourists, active volleyball players and laid-back lollygaggers. Best of all, it rarely feels crowded.

5 p.m.
7) AMBER AND BANDANAS
St. Armand’s Circle is the vaguely touristy heart of Sarasota shopping. There are a few big-name stores like Tommy Bahama, but mostly it’s jammed with smaller boutiques like the Baltic Amber Gallery (9 North Boulevard of the Presidents, 941-388-2651, http://www.ambershowroom.com/), where handmade earrings from Latvia, Poland, and elsewhere start as low as $18 a pair. If you forgot your bathing suit, there are plenty to choose from at the Beach House (331 John Ringling Boulevard, 941-388-1025; http://www.thebeachhouseswimwear.com/). If you forgot sandals, check Foxy Lady West (481 John Ringling Boulevard, 941-388-5239, http://www.foxyladysarasota.com/). And if you forgot your New Year’s resolution, grab a homemade waffle cone at Big Olaf Creamery (561 North Washington Drive, 941-388-4108), a sort of homegrown Ben & Jerry’s.

8 p.m.
8) PAN-AM DINING
By day, sleepy Hillview Street seems an unlikely spot for night life, but when the weekend rolls around, good luck finding a parking spot. A handful of buzzing restaurants and bars have recently opened along this block-and-a-half stretch. For lively ambience and inventive food, go to the Table (1936 Hillview Street, 941-365-4558, http://www.thetablesarasota.com/), an upscale restaurant that serves so-called Atlantic Rim cuisine, which blends Caribbean, South American and southeast American flavors. Favorites include spring rolls with Havana short ribs ($7.95) and grilled salmon encrusted with Venezuelan crab and served with purple sticky rice ($23.95). Ask for a table in the back room; a D.J. starts spinning at the bar around 9 p.m. By 10 p.m., it’s a full-on dance.
10 p.m.
9) ROCK ON
If D.J.’s aren’t your thing, head next door to the Five O’Clock Club (1930 Hillview Street, 941-366-5555; http://www.5oclockclub.net/), a rocking dive bar that’s been showcasing live music since 1955. On any given night, there might be reggae or an eccentric AC/DC tribute band.
Sunday 10 a.m.
10) WEIRD GROWTH
Had enough sun and sand? Stroll around the Marie Selby Botanical Gardens (811 South Palm Avenue, 941 366-5731; http://www.selby.org/), a 9.5-acre park with bamboo, banyans and shady benches where you can enjoy great views of Sarasota Bay. But the real prize is the tropical display house, which has rare orchids, psychedelic caladiums and a strange yet beautiful society of pitcher plants that trap insects.

1:00 p.m.
11) FREAK SHOW
The Ringlings left behind more than just a circus. They amassed a large art collection, including a series of gargantuan paintings by Rubens that are displayed at the John and Mable Ringling Museum of Art (5401 Bay Shore Road, 941-359-5700; http://www.ringling.org/), on the 66-acre bayside estate where they wintered. But the main event is the Howard Bros. Circus, a miniature model of the Ringling Bros. and Barnum & Bailey Circus at its height in the early 20th century. Created over half a century by a passionate circus fan, Howard Tibbals, the three-quarter-inch-to-the-foot scale replica covers 3,800 square feet and is, as one might say, the Greatest Historical Installation on Earth.
The Basics
JetBlue has direct flights from Kennedy Airport to Sarasota, with round-trip fares starting at about $200 for travel next month. More flights and airlines service the much bigger Tampa airport, which is about an hour’s drive away.

If your budget is up to it, the Ritz-Carlton, Sarasota (1111 Ritz-Carlton Drive, 941-309-2000; http://www.ritzcarlton.com/) offers all the usual big hotel pleasures, plus access to its private beach club on Lido Key. Double occupancy rates range from $399 to $5,000 a night.
Groovier and cheaper in-town lodging can be found at the Hotel Ranola (118 Indian Place, 866-951-0111; http://www.hotelranola.com/). Rooms with full kitchens start at about $159 a night.
On Lido Key, Coquina on the Beach (1008 Ben Franklin Drive, 800-833-2141; http://www.coquinaonthebeach.com/) has clean and simple rooms that offer views of the Gulf of Mexico, but not a whole lot more. Double occupancy with beach views start at $189.

Monday, December 24, 2007

Sarasota Herald Tribune Article


REAL ESTATE PROFILE
Partners work together for winning formula
By STEPHEN FRATER
stephen.frater@heraldtribune.com

SARASOTA -- At a time when realty brokerages are under pressure across the board and many have merged or been bought out, it is increasingly unusual for a partnership of individual Realtors to survive and thrive for nearly a quarter-century, as have Marcia Salkin and Paulene Soublis of Premier Properties of Southwest Florida.

The pair worked together in three separate brokerages and along the way racked up close to a quarter of a billion dollars' worth of closed Southwest Florida real estate.

Salkin grew up in the real estate business, the fourth generation in her family of Realtors. Born and raised in Louisville, Ky., she used to help her father set up for open houses when she was 4 years old. She moved to Sarasota in 1979.

Trained in journalism with a minor in business marketing from the Ohio State University, she has honed her interviewing, marketing and negotiating skills. She says the real estate business is her "passion and excitement."

Salkin says she "doesn't sweat the small stuff." She raised her son alone while taking care of her parents, an experience she says taught her to keep her eyes "on the big picture."

Her family's real estate legacy continues with her son, David, a 2003 graduate of Pine View School in Osprey. He is in his final year at Tulane University's School of Architecture in the master's program.

Upon entering the local real estate market in 1981 at Merrill Lynch Boomhower Realty, she soon decided to partner with Soublis, whom she had met there."

I listened to Paulene, who is the much more quantitatively oriented one of us," Salkin said. "I admired her attention to detail, her persistence and follow-through on behalf of her clients. She would speak with everyone involved in the transaction: the termite inspector, the appraiser, the lender, the attorney, the title companies, etc."

The partners joined Michael Saunders & Co. in 1986, where they became a top team by setting records and placing in the upper tier of powerhouse producers year after year.

They continued their successful collaboration after deciding to join Premier Properties of Southwest Florida in 2006.Real estate has also been Soublis' passion from an early age. Every Sunday when her father brought home the newspaper, she said, she would go straight to the real estate section and read every ad, visualizing each home."

While other girls were playing with dollhouses, I would send away for floor plans for real houses and study them," Soublis said.Born and raised in Philadelphia, the daughter of Greek immigrants, Soublis speaks Greek fluently. She married and raised three daughters while working in her husband's restaurant business. When they sold that business, Soublis pursued her longtime interest in real estate and earned her Pennsylvania real estate license.

Upon moving to Sarasota in 1984, Soublis joined Merrill Lynch Boomhower Realty and met Salkin. She says she realized that Salkin had great people skills and marketing savvy that complemented Soublis' own self-described analytic approach.

As Soublis' business grew, so did her family. Married for 41 years, Paulene and her husband, George, owner of Sarasota's El Greco Café, enjoy spending time with their three daughters and their five grandchildren, all of whom live in the Sarasota area.

An interesting note is that their boss at Premier Properties, Steve Bailey, is not really a big fan of realty teams.

Bailey says he would prefer agents to manage their client portfolios solo but makes exceptions when he sees strength of teamwork, as he does in the Salkin-Soublis partnership. He calls the duo "one of the successful teams at Premier."